Ministry of Women and Child Development
About Beti Bachao Beti Padhao
In 2015, the Indian government launched the Beti Bachao, Beti Padhao (BBBP) scheme to combat gender discrimination and promote women’s empowerment. The name means “Save the girl child, educate the girl child.” This initiative aims to raise awareness about gender bias and enhance services for girls, starting with funding of ₹100 crore (approximately $13.5 million).
Objectives:
The Beti Bachao Beti Padhao Yojana has the following main goals:
- Improve the child sex ratio.
- Promote gender equality and empower women.
- Prevent gender-based, sex-selective elimination.
- Ensure the survival and protection of the girl child.
- Encourage the education and participation of girls.
The scheme consists of three components:
- Advocacy Campaigns: To raise awareness about the declining child sex ratio (CSR) and sex ratio at birth (SRB).
- Multi-Sectoral Interventions: Programs in key districts across the country.
- Financial Incentive Scheme: The Sukanya Samriddhi scheme encourages parents to save for their daughters.
Key Beneficiaries:
- Primary Segment: Young couples, pregnant and nursing mothers, and parents.
- Secondary Segment: Youth and adolescents (girls and boys), medical professionals, and hospitals.
- Tertiary Segment: Officials, community leaders, women’s groups, and the general public.
Programs are being implemented to improve the CSR and SRB ratios in critical districts. The scheme sets clear goals to track progress in 640 districts. The targets include:
- Increase the SRB in selected districts by 2 points each year.
- Reduce gender differences in child mortality rates by 1.5 points each year.
- Ensure every school has functional toilets for girls.
- Increase first trimester antenatal care registration by 1% each year.
- Improve nutrition by reducing the number of underweight and anemic girls under five years old.
Key Developments:
- The National SRB Index improved from 918 in 2014-15 to 934 in 2019-20, an increase of 16 points over five years.
- 422 out of 640 districts have improved their SRB from 2014-15 to 2018-19.
- The Gross Enrolment Ratio (GER) of girls in secondary schools rose from 77.45 in 2014-15 to 81.32 in 2018-19, an increase of 3.87 points in four years.
- The number of schools with separate toilets for girls increased from 92.1% in 2014-15 to 95.1% in 2018-19.
- The first trimester ANC registration rate increased from 61% in 2014-15 to 71% in 2019-20, and institutional deliveries rose from 87% to 94%.

Benefits
This scheme has introduced several initiatives to raise awareness among target groups:
- Digital Guddi-Gudda Board: A digital platform that highlights gender disparity in birth rates and provides information on schemes for girls.
- Udaan – Sapne Di Duniya De Rubaru: Offers girls the chance to shadow professionals in various fields.
- My Aim My Target Campaign: A recognition program for outstanding academic performances by girls in higher secondary schools.
- Lakshya Se Rubaru: An internship program for college girls to help them make informed career choices.
- Noor Jeevan Ka Betiyan: A week-long campaign featuring activities that promote gender empowerment in Panchayats, schools, and colleges.
- Bitiya and Birba: An awareness campaign about the BBBP initiative, celebrating mothers of newborn girls by gifting them a plant.
- Aao School Chalein: A door-to-door campaign to ensure every girl is enrolled in school.
- Collector Ki Class: Free coaching and career counseling for underprivileged girls in public schools and colleges.
- Bal Cabinet: A youth leadership program where girls simulate government roles to discuss and solve community issues.
Eligibility
- The family must have a girl child under 10 years old.
- A Sukanya Samriddhi Account (SSA) must be opened in the girl child’s name at any Indian bank.
- The girl child must be a resident Indian; NRIs are not eligible for this scheme.
Exclusions
- NRIs are not eligible for the BBBP scheme.
Application Process
Offline Steps:
- Visit the bank or post office where the scheme is available.
- Obtain and complete the application form for BBBP/SSA.
- Attach all required documents to the filled form.
- Submit the documents to the same bank or post office, ensuring the account is opened in the girl child’s name.
Note: This account can be easily transferred between banks or post offices.
Documents Required
- Birth certificate of the girl child (issued by a hospital or recognized government authority).
- Proof of identity of the parents (Aadhaar card, ration card, etc.).
- Proof of address of the parents (passport, driving license, utility bills, etc.).
- A passport-size photograph.
Frequently Asked Questions
What are the Different Schemes Introduced Under Beti Bachao Beti Padhao?
The Beti Bachao Beti Padhao initiative includes advocacy campaigns, multi-sectoral interventions in key districts, and the Sukanya Samriddhi scheme, which encourages parents to save for their daughters.
Which are the Regional Campaigns & Initiatives in Punjab under BBBP?
Punjab has various campaigns focusing on awareness and education about gender equality, including community engagement programs and school initiatives to promote the value of the girl child.
Who is the Target Audience of Beti Bachao Beti Padhao?
The target audience includes young couples, pregnant and nursing mothers, parents, youth and adolescents (both girls and boys), medical professionals, community leaders, and the general public.
Which Day Is Celebrated As National Girl Child Day?
National Girl Child Day is celebrated on January 24 every year to promote the rights and education of the girl child in India.
What is Digital Guddi-Gudda Board?
The Digital Guddi-Gudda Board is a digital platform that highlights gender disparity in birth rates and provides information on various schemes and programs aimed at safeguarding the girl child.
What is Lakshya Se Rubaru?
Lakshya Se Rubaru is an internship program designed for female college students, encouraging them to make informed career decisions by gaining real-world experience in their fields of interest.
What is the road ahead for the BBBP scheme?
The road ahead for the BBBP scheme includes continuing efforts to improve child sex ratios, enhance education for girls, and engage communities in promoting gender equality through various targeted programs and interventions.
What is Sukanya Samriddhi Yojana Scheme (SSY)?
The Sukanya Samriddhi Yojana (SSY) is a financial savings scheme aimed at encouraging parents to save for their daughters’ future education and marriage, providing attractive interest rates and tax benefits.
Also Read :
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